The Australian Bureau of Statistics (ABS) today launched the 2021 Census campaign, with national advertising starting on Sunday 4 July.
The 2021 Census campaign will include materials and resources to encourage all Aboriginal and Torres Strait Islander people to complete the Census in August.
Radio advertising will be translated into 19 Aboriginal and Torres Strait Islander languages.
Haidee Allan is a proud Kamilaroi woman from Tamworth NSW who is working on the 2021 Census campaign.
“The campaign shares stories of our Aboriginal and Torres Strait Islander communities and organisations that have used Census data to help plan for our future generations,” Haidee said.
“From a remote bus service in Queensland to better university pathways for Aboriginal and Torres Strait Islander youth, the campaign is helping us to share powerful stories about how Census data is used to create better outcomes in our communities.”
This year people will have several days to complete, rather than a single night. The advertising campaign encourages people to start their Census as soon as they receive instructions if they know where they’ll be on Tuesday 10 August.
In remote areas, the Census is conducted between July and August. This allows time for remote teams to cover large areas and visit households to help people complete.
“Our network of Aboriginal and Torres Strait Islander staff across Australia will be working closely within their communities. Our voices are stronger and louder together,” Haidee said.
“Encouraging our mob to be counted in the Census ensures we’re heard. I encourage everyone to participate in the 2021 Census and help tell our story.”