The ACT Government is investing more than $15 million through the 2025-26 Budget to support Canberra's growing visitor economy, strengthen the city's national profile, and deliver high-quality events that benefit the whole community.
The Budget includes funding to grow tourism, attract more events and business visitors, and continue the revitalisation of one of the capital's most recognisable landmarks - Telstra Tower.
Backing tourism, events and destination marketing, the Government is supporting Canberra's tourism industry with:
- Continued operational support for the Canberra Convention Bureau
- An Aviation Stimulus Fund to improve flight access to the capital
- Continuing the Major Events Fund
- Support for core activities of Brand Canberra, the National Capital Educational Tourism Project, and in-market tourism representation
- Additional funding to deliver and enhance major events including Enlighten, Floriade and New Year's Eve, and the return of Windows to the World in 2025.
Chief Minister Andrew Barr said the investments would help grow Canberra's tourism, hospitality and events sectors.
"This Budget supports a growing visitor economy, with targeted funding to further expand aviation access, bring new events to Canberra, and showcase our strengths," the Chief Minister said.
"We're backing local tourism operators and our major festivals, while also strengthening our international engagement and trade connections to create new economic opportunities for the ACT."
The Government will also support the revitalisation of Telstra Tower in partnership with Telstra. The Government is working towards finalisation of an operational agreement with Telstra.
"We want Telstra Tower to once again be part of a great Canberra tourism experience," the Chief Minister said.
"By working with Telstra to deliver a commercially viable and modern fit-out, we can secure the future of this iconic landmark and boost tourism activity."
The Budget also includes funding to continue the ACT's international engagement activities, including trade missions, business export support and international partnerships, with a focus on business, education and tourism opportunities.
Treasurer Chris Steel said the investments were part of a broader plan to grow Canberra's economy and support local jobs.
"This Budget provides targeted investments in tourism, events, business and trade that will deliver economic returns to the Territory," Mr Steel said.
"Whether it's new events, more flights, or major destination projects like Telstra Tower, we're making sure Canberra is well-placed to grow as a visitor and business hub."
Quote attributable to Brendon Riley, Telstra InfraCo CEO
"Telstra is proud to be partnering with the ACT Government to revitalise this iconic site. We've already taken important steps by preparing the Tower for redevelopment, and we look forward to supporting the ACT's vision through detailed design collaboration and a staged re-opening. This project represents a strong commitment from both parties to create something enduring for the Canberra community and its visitors."
