Advance Rockhampton have today launched their 2022 winter nomad's campaign, 'Curb your caravan in Rockhampton'.
The campaign will run for three months aimed at increasing visitation amongst the nomads market as they head north from SEQ, New South Wales and Victoria across winter to escape the colder months.
Rockhampton Region Mayor Tony Williams said Rockhampton is perfectly positioned for the nomad drive market.
"Located in the centre of the Pacific Coast Way (Bruce Highway), where the Australian Country Way and Leichhardt Highways meet, Rockhampton is the perfect destination for nomads to curb their caravan as they make their way up the East Coast on their winter escape to the sunshine state", Mayor Williams said.
"Our region has amazing experiences and tours suitable for mature-aged travellers from historic museums in Mount Morgan to wondering through the Botanic Gardens, experiencing the Rockhampton Museum of Art, enjoying a river cruise and discovering the accessible Nurim Circuit.
"And having recently taken out gold in the 2021 Grey Nomads Awards for Best Trail Experience in Australia, Rockhampton is now more than ever on the radar of Australian nomads as a destination that caters towards their want for authentic experiences offering comfort, flexibility and good value for money."
Advance Rockhampton Executive Manager Greg Bowden said nomads are one of Explore Rockhampton's key target markets.
"Spending $12.2 billion in domestic travel across the country in 2019, Australian's aged over 55 represent one of the biggest opportunities in domestic tourism recovery which is why this campaign is one of a few major campaigns being rolled out in 2022," Mr Bowden said.
"The campaign includes paid and organic digital and print elements across 'Life Begins At', a multi-media publication with a reach of over 300,000 nationally, targeting those who are retired, semi-retired or approaching retirement platforms and Explore Rockhampton platforms and will run for approximately three months.
"Our Advance Rockhampton team have created a great toolkit for local operators to download from the Advance Rockhampton website so they have everything they need to leverage this new campaign over the coming months, from hero images, videos, social reels and campaign messaging."
The Advance Rockhampton 'Curb your caravan in Rockhampton' campaign is running from March through to May, with the targeted travel period being June through to August.
