The City of Norwood Payneham & St Peters community and businesses have again enjoyed a significant economic boost from this year's edition of AFL Gather Round, with recently released Spendmapp data showing strong expenditure from interstate tourists to South Australia.
Mayor Robert Bria says the figures not only demonstrate the popularity of the Gather Round but also position Norwood Oval on The Parade, as the local venue to host matches.
Of the $15.8 million total spend across the City during Gather Round, more than $1.12 million can be attributed to interstate tourists.
Victorians spent $750,000, while Sydneysiders outlaid $191,000 and Queenslanders $182,000.
Norwood Oval again hosted two matches as part of AFL Gather Round, with Brisbane Lions playing Western Bulldogs on Saturday, 12 April while St Kilda came up against Greater Western Sydney (GWS) on Sunday, 13 April.
Mayor Bria says hosting matches at Norwood Oval featuring interstate teams was a key factor in attracting tourists from across the country to The Parade.
"Bringing teams such as Brisbane and GWS to Norwood Oval is great from a tourism perspective and gives our City a unique opportunity to showcase everything our great City has to offer.
"I was delighted to see people from as far as Townsville attend the Rivals Long Lunch on Osmond Terrace on Saturday, 12 April."
Mayor Bria says the Council was particularly pleased with the significant increase in hospitality spend this year — $4.6 million compared to $3.6 million in 2024.
Key Spendmapp data for the 2025 AFL Gather Round:
- Total spend in the City: $15.8 million compared to $14.8 million in 2024 (7% increase)
- Total hospitality spend in the City: $4.6 million compared to $3.6 million in 2024 (26% increase)
- Hospitality spend in Norwood: $2.83 million compared to $2.4 million in 2024 (19% increase)
- Hospitality spend on Sunday 13 April (day of Norwood Food and Wine Festival): $1.5 million compared to $1.1 million in 2024 (36% increase).
Note: Spendmapp has recently recalculated the data following a review of different categories.
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