Today, Australia's national policing agency, the Australian Federal Police (AFP), launches a story-driven brand recruitment campaign that encourages people from all walks of life to pursue a career in law enforcement through a focus on 'Everyday People, Legendary Work'.
The vibrant campaign, which was more than a year in the making, is designed to educate the community about the AFP's role, responsibilities and opportunities.
Commissioner Reece Kershaw APM said it served as both a call to action for potential recruits and a tribute to the members who already worked for the AFP.
"Across the AFP we offer more than 200 different roles across more than 40 career paths and myriad locations, from detectives to dog handlers, and from Parliament House and Pine Gap through to the Pacific," Commissioner Kershaw said.
"We're an employer with extraordinary diversity of opportunity, where no two roles, days or operations are the same. This allows for a workforce drawn from all walks of life.
"Diversity of thought and experience supports the AFP to innovate and outsmart serious and organised crime in an environment where crime has no borders."
'Everyday People, Legendary Work' launches against the backdrop of a challenging job market - one that cements law enforcement as a career with stability, avenues for specialisation and potential to advance.
It's an opportunity to pursue noble, inspiring and life-changing opportunities, ones that fit into the bigger picture of promoting security and stability - in Australia and globally.
"In terms of location, we offer opportunities in capital cities, some of Australia's most remote locations, local neighbourhoods and overseas postings," Commissioner Kershaw said.
"There are ACT Policing community policing roles with high visibility, on-the-move protection jobs that safeguard critical infrastructure and high officeholders, teams that investigate Commonwealth crimes, those working covertly, and specialist and support roles that find their home in a lab or behind a desk.
"We also work closely with domestic law enforcement agencies and international partners to combat crime at its source."
The AFP is an equal opportunity employer with flexible working conditions and benefits for people at all stages of life, including generous personal, carers and parental leave provisions, and programs to support health and wellbeing, as well as transition to retirement.
A great way to see yourself in the AFP is to take our Career Finder quiz, which shapes questions on personality and perspective into recommendations for potential career areas in the agency. Find it online at afp.gov.au/quiz.
Designed in conjunction with leading Australian creative agency ThinkHQ, the 'Everyday People, Legendary Work' campaign is rolling out nationally across channels including cinema, online and across social media platforms.
"In launching this campaign what we're saying to people is: whoever you are, whatever your ambitions and visions, you can meaningfully serve your community and country through a career with the AFP," Commissioner Kershaw said.
"It's an opportunity to support the noble work of keeping Australia safe. And it could change your life."
