‘Christchurch. Explore something new.’ has been launched along with the support of ChristchurchNZ after the airline and city agencies signed a Memorandum of Understanding in September 2018 committing to exploring joint marketing activity, enhanced freight and passenger capacity, and signature events.
The large consumer campaign will showcase all the new experiences Christchurch has on offer. It will include an online video featuring stunning imagery of the city and its new tourist offerings and a fun online game to be launched next week where people can be in to win a trip for four to Christchurch from anywhere in New Zealand and daily prizes of 100 Airpoints Dollars™. The city also features in the airline’s latest ‘Where to Next?’ campaign which includes a TV advertisement highlighting the best of the region.
Air New Zealand General Manager Market Development and Retail Sales Annabelle Fowler says the campaign is all about supercharging tourism to Christchurch.
“Christchurch is building new experiences at a phenomenal rate. New bars, restaurants and artworks are going up quicker than anywhere else in New Zealand. And of course, we can’t forget the classic Christchurch either – even some of the Christchurch classics are new for some Kiwis.
“Christchurch residents are reshaping the city in an exciting way and we want to encourage New Zealanders to check it out. As well as being a fantastic destination in its own right, the city is also an important hub for exploring the Canterbury region.”
ChristchurchNZ Chief Executive Officer Joanna Norris says ChristchurchNZ has loved working with Air New Zealand to help reintroduce Christchurch to Kiwis.
“Our city has changed dramatically in the past few years and it has been brilliant working with Air New Zealand to get Kiwis here to explore all the wonderful new bits we have been busy building. Christchurch city is no longer New Zealand’s best kept secret.
“This campaign is the result of a partnership we signed with Air New Zealand in September and the result is cool work that’s good for Christchurch and great for New Zealand.”