Surface chemistry company AnteoTech (ASX:ADO) has announced the appointment of Tsui Min Lian to the newly created position of chief marketing officer.
The company said the appointment of Ms Lian, initially on a contract basis, is part of its increasing focus on becoming a marketing-led sales-driven business.
Ms Lian is an experienced sales and marketing leader with extensive local and international experience, having worked for General Electric, ResMed and Toll Group.
As a qualified pharmacist, Ms Lian has a track record in commercialisation, translating technology and ideas into new products and services, building strategic partnerships and commercial models within multiple industry sectors with a focus on the delivery of profitable revenue growth.
AnteoTech CEO and managing director David Radford said, “I am confident that Tsui’s extensive experience across a number of industry sectors will be of great benefit to AnteoTech. Tsui will be instrumental in driving our goal of building a strong marketing and customer-focused culture within the business and the generation of short-term revenue-generating activities.”