The ATA has launched its InRoads Workforce program at its annual Trucking Australia 2025 conference.
Designed as a go-to resource for those exploring careers in the trucking industry, the program aims to address the growing labour shortfall-more than 26,000 truck driver roles remain unfilled each year.
The program is backed by the ATA's long-standing Foundation Sponsors-Volvo Trucks, bp, and NTI-who have consistently demonstrated a strong commitment to workforce inclusion and safety. In partnership with campaign supporters Teletrac Navman and the NHVR, the initiative aims to reach over 60,000 operators through state associations, ATA stakeholder networks and targeted media channels.
Unveiling the program, ATA Director of Marketing and Corporate Partnerships Bianca D'Rosario said, "With the growth of online commerce and direct-to-door deliveries, the need to expand our talent pool has never been greater."
In response to trade-wide shortages, the program targets high school students and career changers, while also supporting key influencers like parents, educators, and industry employers to guide and grow interest in the sector.
The ATA has launched two major resources under this program: a Career Toolkit to help individuals explore trucking career pathways, and an Inclusive Recruitment Toolkit, supported by Teletrac Navman, to help businesses attract and retain a more diverse workforce.
The Career Toolkit provides insights into driver pay, licensing requirements, and career progression. Meanwhile, the Inclusive Recruitment Toolkit offers practical guidance for creating safer, more welcoming workplaces.
The initiative builds on the success of the original InRoads Diversity & Inclusion progam, now active in nearly 70 workplaces.
"Together we can open up the industry to more diverse talent pools and tap into a broader range of skills and experience," said Teletrac Navman's Director of Global Marketing Operations Megan Duncan.
These messages were echoed at the ATA's recent Multicultural Driver Roundtable, where participants highlighted the importance of better training and workplace support.
ATA Board Member Ann Lopez said, "With growing labour shortages, these new resources are vital for attracting and keeping people in our industry."
