Australia launches latest Covid vaccine communications campaign

The Hon Greg Hunt MP

Minister for Health and Aged Care

The next phase of the Australian Government’s vaccine communication campaign launches today, with the message ‘we’re almost there Australia’, reminding people that with increasing vaccinations we are able to return to a more normal, free life.

Whilst we have reached Phase B of the National Plan with seventy per cent of the eligible general population now fully vaccinated and more than 86.1 per cent have had at least one dose, we need to ensure people receive their second dose and we reach the 80 per cent fully vaccinated mark.

The advertisements create a sense of encouragement and a feeling of enjoying more freedoms as Australia opens up, as Australians start to return to travelling overseas, birthday parties, weddings, and a family Christmas. It provides a positive, hopeful tone, with a touch of humour, to motivate those who are more hesitant, to get vaccinated to avoid missing out on greater freedoms.

The “Spread Freedom” campaign will air from tonight and materials will be shared across all media channels.

To further encourage First Australians to get vaccinated against COVID-19, the Government is also launching a new project entitled “For all of us’.

The project features a number of high profile Aboriginal and Torres Strait Islander Australians who have come together to encourage their mob to get vaccinated.

Model Samantha Harris, musician Baker Boy, chef Nornie Bero, street artist Tori-Jay Mordey and renowned didgeridoo player and vocalist William Barton all encourage further vaccination uptake and seek to combat vaccine hesitancy.

The project conveys the simple message ‘For our past, for our future, for all of us. Get vaccinated for COVID-19’.

Committees representing Aboriginal and Torres Strait Islander communities, people with a disability and the multicultural communities are being consulted regularly to ensure the vaccination messaging is clear, appropriate and disseminated through the best communication channels to reach all Australians.

The communications campaign also supports on-the-ground engagement with the public, including information kiosks at shopping centres and events, and community in-reach activities with CALD and Indigenous communities.

The Australian Government’s comprehensive COVID-19 vaccination communications campaign is being supported with an investment of more than $90 million.

The Spread Freedom and “For all of us” materials will be available on Health.gov.au from 24 October 2021.

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