Australians are being reminded of the value of buying home-grown products, with a new ad campaign launching today to promote Australian Made.
Australian Made Campaign Limited's multi-media campaign will help local manufacturers and brands to capitalise on a renewed interest in their products.
Minister for Industry, Science and Technology Karen Andrews said the campaign reflects the ground-swell of community support for Australian products.
"In my time as a Minister I've never had as many people contact me as I have in recent weeks supporting our government's push to grow Australian manufacturing and about wanting to support Aussie Made," Minister Andrews said.
"As a country we've rallied together to slow the spread of coronavirus, now we need to pull together to back our local businesses and manufacturers.
"When you buy Australian Made you're not just helping the local shop, you're supporting Aussie manufacturers and all the businesses in their supply chains - from farmers to designers.
"This isn't about being insular or shutting ourselves off to the rest of the world. This is about embracing the incredible quality of Australian-made products - products that nations around the world associate with being top-notch."
Australian Made Campaign Limited CEO Ben Lazzaro said the campaign is designed to build on the huge grass-roots movement spawned by the COVID-19 pandemic.
"Our website is attracting more than 250,000 visitors a month - a 130% increase on normal. Our social media audience has grown ten-fold since the beginning of this pandemic," Mr Lazzaro said.
"Australian brands are also seeing the value in using our logo, with a four-fold increase in applications and a doubling in new licensees."
The new ad campaign comes after the Morrison Government earlier this year committed $5 million to expand the reach of the Australian Made logo, so our manufacturers could take on new markets around the world.
