Australian Made Week: Advance Australia’s economy with extra $10 spend on Aussie Made

Sleepmaker

Media release

For immediate issue

Australian Made Week: Advance Australia’s economy with extra $10 spend on Aussie Made

Australians are being urged to say ‘g’day’ to one extra Australian Made product per week to help boost the country’s economy over the next 12 months.

As part of the first-ever Australian Made Week (24 to 30 May), shoppers will be prompted to make a conscious effort to seek out and buy genuine Aussie products bearing the trusted green-and-gold kangaroo logo to support local industries and, in turn, local families and communities.

According to recent Roy Morgan research, if every household spent an additional $10 a week on Australian Made products, it would inject an extra $5 billion into the economy each year and create up to 11,000 new jobs.

Australian Made ambassador Elyse Knowles – a highly successful Australian businesswoman, model, designer, author and social media influencer – said $10 is a small price to pay to help support local makers and growers.

“There are so many high quality Australian products – in nearly every product category there’s an Aussie option – so why wouldn’t you want to buy local? We have an international reputation for craftsmanship, reliability and safety,” Knowles said.

“To get involved in Australian Made Week, when you’re making purchases – whether it’s flowers, bedlinen, sunscreen or socks – go for Australian Made or Grown, and spread the word on your socials by posting about your buy with #AustralianMadeWeek.”

Australian Made Chief Executive, Ben Lazzaro, said Australian Made Week was a great time to focus on the benefits of buying local.

“When you buy Australian Made, not only are you getting products made to some of the highest standards in the world, you create jobs, now and into the future, and support thousands of Australians throughout the supply chain,” Lazzaro said.

“Manufacturing is an essential part of our economy. Every Australian Made product purchased is directly supporting a sector of 900,000 people and thousands of businesses across the supply chain[1]. One job in manufacturing produces three to four jobs in other parts of the economy[2],” he said.

General Manager of The Comfort Group, Anton McKernan, said he was thrilled to support Australian Made Week. Australasia’s largest mattress and foam manufacturer considers the Australian Made certification a badge of honour.

“The Comfort Group employs more than 1,000 hard-working Australians across NSW, SA, WA, QLD, Tas and Vic, and Australian Made Week enables us to support these amazing people. It allows us to build awareness and encourage people to buy high-quality Aussie made products,” he said.

Established in the 1930s, The Comfort Group has grown and developed some of the most recognisable foam and mattress brands including SleepMaker, Dunlop Foams, Sleepyhead, Beautyrest, Serta, and Dunopillo.

“All of our brands are supported by Aussies who work every day to produce high quality products that are distributed across Australia. Australian Made Week is a fantastic opportunity to shine a spotlight on those interesting and inspiring people behind local brands and manufacturing.”

Australian Made Week will be supported through a series of local events, TV, radio, out-of-home, print, online and social media ad placements.

So look for the Australian Made logo – Australia’s most trusted, recognised and widely used country of origin symbol. Consumers can

/Public Release. This material comes from the originating organization and may be of a point-in-time nature, edited for clarity, style and length.