Wine Australia has invested $900,000 in the Australian Tourism Data Warehouse (ATDW), to make it easier for wine businesses to market wine tourism experiences online and expand customer reach.
The investment, funded by the Australian Government’s $50 million Export and Regional Wine Support Package, has enabled upgrades in ATDW which allow Australian wine businesses to update their business profiles to better promote cellar door experiences, wine varieties, cuisine types, accreditations and wine-making practices.
As Australia’s national platform for digital tourism information, ATDW is the most powerful source of product information for the Australian travel industry. The platform allows wineries and wine tourism operators to manage their details across an extensive network of government, regional tourism travel booking websites, through one single listing.
Wine businesses will soon be able to improve user experience and drive online exposure with the integration of Google My Business