Australia’s Making Positive Energy

The Australian Government has developed a public communications campaign to help all Australians understand our world-leading initiatives to cut emissions – and the progress Australia has made.

Minister for Energy and Emissions Reduction Angus Taylor said the ‘Australia’s Making Positive Energy’ campaign kicks off today, highlighting a range of technologies and projects where the Government, businesses and communities are investing to grow new industries and jobs across the country while reducing emissions.

“We’re committed to actively supporting practical, long-term solutions to reduce emissions, but we know Australians want to better understand our country’s track record and the tremendous efforts which are already taking place to achieve this,” Minister Taylor said.

“This campaign is about informing Australians about our strong track record and future plans to reduce our emissions, while supporting Australian jobs and maintaining prosperity.”

“This includes promoting Australia as a world leader in renewables – we have the highest uptake of solar per person in the world – and celebrating Australian innovation and ingenuity to reduce emissions and support new and traditional industries.”

As part of the campaign, a new website has also been developed, containing detailed information and practical examples about the technologies and projects being supported across Australia.

As part of an integrated campaign, information will be shared across television, radio, press, digital, out-of-home and cinemas.

Want to know more? Visit the ‘Australia’s Making Positive Energy’ campaign website: www.positiveenergy.gov.au.

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