In a coup for the city, Ballarat has been named a finalist in the Victorian Tourism Industry Council Victorian Top Tourism Town Awards.
An initiative of the Victorian Tourism Industry Council (VTIC), the inaugural awards recognise regional towns that deliver amazing visitor experiences and are committed to growing visitation to their destination.
Ballarat’s competitors for the titles are Bendigo, Dromana, Frankston, Lakes Entrance and Swan Hill.
The winner will be selected by public vote and Ballarat Mayor Cr Daniel Moloney has urged everyone to vote for Ballarat, along with Commerce Ballarat, Committee for Ballarat and Regional Regional Tourism.
Cr Moloney said we could all be proud of our award-winning attractions and unique visitor experiences.
“We are really celebrating our tourism sector at the moment as they have been a major economic boost to Ballarat’s recovery from COVID-19,” Cr Moloney said.
To vote for Ballarat, go to vtic.com.au/toptourismtown/Ballarat and vote before 12pm on Thursday, 27 May. All entries go into the draw to win a Melbourne getaway for two.
Ballarat Regional Tourism Chair Iain Gunn said: “Ballarat is absolutely the top tourism town in Victoria and we want to encourage everyone to ‘vote Ballarat’. Our city has so much to offer visitors; from our creative scene, eat and drink culture, world-class attractions, natural surrounds and fantastic accommodation,” Mr Gunn said.
“With many businesses still recovering after a tough time, we couldn’t think of a better way to boost business in Ballarat than celebrating our tourism credentials.”
Cr Moloney said Ballarat is renowned for its tourism appeal and was undoubtedly one of Victoria’s top tourism towns.
“We have Sovereign Hill, we have the Ballarat Wildlife Park, we have Kryal Castle, we have Lake Wendouree and the Botanical Gardens and we have amazing hospitality venues all across Ballarat.
“We also have the fantastic Art Gallery of Ballarat, the Eureka Centre, Her Majesty’s Theatre and, of course, our beautiful old historic buildings.
“Ballarat’s history and heritage, which has been immaculately preserved, naturally places us as a top contender in the VTIC Top Tourism Town Awards.”