Ballarat has been awarded silver at the 2025 Victorian Top Tourism Town Awards.
Announced at last night's gala ceremony in Shepparton, the accolade reinforces Ballarat's position as one of the state's leading visitor destinations, known for its creative tourism offerings and visitor experience innovation.
An initiative of the Victoria Tourism Industry Council (VTIC), the annual awards shine a spotlight on towns that offer outstanding tourism experiences, foster strong industry collaboration, and create vibrant, welcoming communities.
Tourism Midwest Victoria Chair, the Hon. John Pandazopoulos, congratulated Ballarat on its strong result and praised the collaborative effort behind the city's continued tourism success.
"Building a standout destination doesn't happen overnight - it takes teamwork, dedication and a shared vision. This award highlights the strength of our region's collective effort," Mr Pandazopoulos said.
"It's a nod to the unforgettable experiences on offer across Ballarat and beyond, and to the energy and care our tourism operators, local businesses and communities pour into making the region shine."
"Everyone who plays a part in our visitor economy has helped make this happen. It's a reminder that we're moving forward - shaping a destination that captures hearts, encourages longer stays and leaves visitors wanting more.
City of Ballarat Mayor Cr Tracey Hargreaves echoed the sentiment, noting the importance of collaboration across the local visitor economy.
"We are thrilled to be recognised with silver in the 2025 Top Tourism Town Awards. It's a celebration of everyone who contributes to Ballarat's evolving tourism story - from major attractions and emerging businesses to the proud locals who welcome visitors with open arms," she said.
The submission for this year's award highlighted Ballarat's unique blend of gold rush heritage, contemporary arts and culture, vibrant hospitality, and a growing reputation for creative innovation.
For the full list of winners and finalists, visit www.vtic.com.au/toptourismtown/winners
