Love Central Geelong is offering free entertainment and experiences for shoppers to enjoy as well special offers and bargains at Central Geelong businesses.
Victorians are forecast to spend $15.4 billion in the pre-Christmas sales period – a 1.3 per cent jump on last year and a significant increase on pre-pandemic figures.
Prior to COVID-19, the City's Christmas program generated an estimated $18.5 million in economic activity and attracted more than 330,000 visitors.
Black Friday is on 26 November and Cyber Monday is on Monday 29 November 2021, forming Love Central Geelong's Black Friday Festival over the weekend.
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