Brand Guidelines

BMJ

At BMJ Group, our brand is one of our most valuable assets. It embodies the trust, credibility, and inclusivity we assert as a values-driven organisation.

These guidelines provide clear, non-negotiable standards that define how we present ourselves to the world - from our logo and tone of voice to how we communicate our vision of helping to create a healthier world.

They are not guidelines open to interpretation - they are definitive principles that reflect who we are and what we stand for.

Our mission with vision

BMJ Group is a global healthcare knowledge provider with a vision for a healthier world. We share knowledge and expertise to improve health outcomes.

Our purpose

Improving health outcomes worldwide.

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