The passing of the Brand Tasmania Bill through the House of Assembly last night is a very important strategic investment in one of our greatest assets, our brand.
By establishing a new statutory authority, with more resources and capacity, we will be better able to promote, protect and nurture our brand to continue to stand out from the crowd, and compete in the global market place to attract more investment, trade, and tourists.
There has never been a better time to turn up the spotlight on Tasmania’s people, places and produce.
The Authority will lead our brand promotion, collaboration, and coordination, and this mirrors the successful move we took to make Tourism Tasmania independent statutory authority,
The Authority will continue the great work of the Brand Tasmania Council, who we deeply thank for their efforts over many years, and will work closely with business, industry, and the community to build the brand all Tasmanians can embrace.
We intend to debate the Bill in the Legislative Council next week and for the Authority to commence operation in early 2019.