Organisations can apply for a share of up to £200,000 for ideas to improve visits to tourist destinations in Northern Ireland through augmented reality.
People visiting and staying in Northern Ireland will get more out of their trips, with a new competition that is set to invest £200,000 in the most innovative digital ideas.
More interactive and meaningful
Augmented reality could help visitors with smartphones and other digital devices have more interactive, meaningful and seamless visits.
It could be used to add a digital layer to visits to historic or cultural sites, including bringing to life events from the past. There are also opportunities to improve visits through use of languages, digital games, education and entertainment.
The competition is being run under the SBRI (Small Business Research Initiative) programme.
Animating the visitor’s experience
This competition is looking for ideas that:
- animate the visitor experience
- improve interpretation and storytelling
- encourage visitors to explore beyond traditional destinations
- increase regional spread by fostering connections with other places and stories within Northern Ireland
- help people of all abilities and language requirements to seamlessly find their way around and between tourist attractions
Between 2 and 5 projects will be funded.