Caffeine fiends will have a new way to wake up and start their day with the launch of Australia's first Double Shot Coffee drive-thru, opening at one of BWS's largest locations.
The concept is a partnership between the Endeavour Group, owners of BWS, and Double Shot Coffee, a division of Australian-owned Oasis Griffiths Group (OG group).
Managing Director of the OG Group and partner in the venture Peter Patisteas said the team welcomed the challenge to conceptualise a new premium Australian coffee brand.
"The OG group's portfolio of premium coffee-first brands delivers complementary food and beverage provisions, tech solutions and value-added services. These diverse operations enable us to create a framework that could be easily scaled up, " Peter said.
"We utilise the latest market innovation and sustainable manufacturing practices to produce consistent high-quality coffee with a first-to-market analytics platform to inform decision making and drive growth for all stakeholders."
Bianca Milne, Format Development and Innovation Manager (BWS) is heading up this special project.
"An opportunity was identified to expand our convenience offering to attract a new customer and further satisfy the core" Bianca said.
"We've seen the activity of other convenient coffee brands and the demand from consumers, but we also know many aren't satisfied with the quality of the dollar offerings."
"BWS has prime locations that are Drive Thru ready, making the introduction of first-class coffee pit stops that will offer express, contactless and consistent coffee an endeavour worth pursuing."
Double Shot Coffee will satisfy early risers and motorists on the move by delivering fresh, full-bodied coffee fast.
Double Shot deluxe coffee carts will serve a strong, premium blend of medium to dark roast beans with notes of caramel, blueberry jam and chocolate.
Customers can order rich, strong double shots of espresso through to smooth lattes with a choice of either full cream or soy milk. A selection of locally baked takeaway treats will also be on offer.
BWS Gateway Drive in the Tasmanian city of Devonport was chosen as the National launch location, given its recent refresh and premium four-lane Drive Thru and being favourite for the Devonport local community and tourists alike.
Following the opening of this coffee pilot, BWS hopes to roll out this concept to other Drive Thru locations across the nation in the months to come.
Double Shot Coffee at BWS Gateway drive is open Monday through to Saturday from 6:30am.
