FedDev Ontario investment supports return and expansion of largest Caribbean festival in North America
July 7, 2022 -Toronto, Ontario
Tourism in Toronto is essential to the vitality of the city's local businesses and communities, bringing millions of visitors to the region each year. Cultural events, such as the Toronto Caribbean Carnival - one of the largest street festivals in Canada − play an important role in bringing people together to celebrate the cultures that reflect our country's diversity.
Today, at the official launch of the Toronto Caribbean Carnival, the Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance, announced an investment of $1 million for the operators of the Toronto Caribbean Carnival, the Festival Management Committee, to modernize the event, expand offerings and enhance visitor exprerience. The announcement was made on behalf of the Honourable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
With this Tourism Relief Fund investment, the Toronto Caribbean Carnival will develop an app to enhance the visitor experience, and update its website to support online ticket sales. This investment will also allow the Festival Management Committee to host Caribbean Carnival-themed events throughout the year showcasing culinary experiences, including artisan and vendor marketplaces.
This project will further enhance Toronto's cultural vibrancy, attract new visitors to the region, and strengthen Ontario's position as a tourism destination of choice.