Brendan Lo is on a mission to get his SmartAss Undies on every butt in Australia and provide some motivation and wisdom to people's lives with the digital currency, Qoin.
Lo, who is based in Northern NSW, joined the Qoin (pronounced coin) Merchant Community shortly after launching his brand last year.
"I'm a big fan of Qoin, my son trades in digital currency," Lo says. "I love the [Qoin] community, the trading and the offset opportunity it provides."
"It all started with the messages," he adds. "I have a long background in martial arts and I'm an Occupational Therapist by trade, so I've always been interested in meaning and purpose and wisdom in all its forms."
'Happiness Ain't Luck or Privilege, it's a Badass Choice'; 'Sit that Ass Down and Meditate'; 'Invest in Kindness, it Pays the Best Dividends', and 'Don't Less your Ass go to the Grave with Your Song still in You' are a few examples of the 12 messages that brandish his underwear and socks ranges.
"I thought 'what's something people do every day'? Most people change their underwear, don't they?" he said.
"Every message we have is a message I know I need every day to help reinforce to have that positive mindset. Every day, you need something to renew your values, renew your enthusiasm."
Designed in Australia, the products are as much about environmental awareness as they are cheekiness.
"There are no trees cut down making our undies," adds Brendan. "Fifty per cent of our profits are committed to establishing and planting trees and saving and buying back rainforests, particularly Victoria's Daintree."
Like so many of the 38,500 registered Qoin merchants who are using Australia's first everyday utility currency in their business, Lo is looking forward to Qoin realising its vision – to be the world's most prosperous trading community.
At the most recent Gold Coast Small Business Expo, the SmartAss Undies stand was one of the most popular.
"Our Qoin sales are really starting to blossom," he notes, adding that being a part of where the world is going was an easy decision for him. "It's a no-brainer, really, you've got nothing to lose [joining Qoin], you control what you take … we're still saying we're taking 100 per cent Qoin for our sales online. We are asking for cash for postage now, but it's so flexible."
SmartAss Undies is a passion-project for Lo. He spends his evenings and weekends processing orders from home." It is totally a hustle, seven days a week, I work my day job during the week and pack things and fill out spreadsheets at night."
The hard work is paying off and the business has delivered their messages of wisdom to plenty of happy customers.
"Comfy underwear with attitude!" says Matthew, from Byron Bay, of his recent undies purchase. "Who would have thought you could turn to your underwear for inspiration and motivation. A quirky reminder that the power of positivity is fundamental to your health and well-being."
About Qoin
• The Qoin Association was established in Queensland, Australia in 2019.
• The Qoin Association is a membership organisation that provides a framework for governance of the Qoin blockchain and reserve.
• The founding members of the Qoin association are Blockchain Investment Group (BCI), owner of Bartercard International (the world's largest retail trade exchange), and One Light Charity Foundation Public Trust. One Light has been a registered charity foundation for close to 10 years, partnering with over 10,000 merchants to help combat extreme suffering in their local communities.
• Qoin has been designed to offer both businesses and consumers the opportunity to transact on a day-to-day basis or accumulate digital assets for potential future growth and liquidity. Through a directory based Qoin wallet, consumers can search, contact, and transact with their favourite merchants in store and online.
• For more general information, go to www.qoin.world
• For technical information go to the Qoin White Paper located on www.qoin.world
