January 2019
COLES LAUNCHES FREE HEALTH AND BEAUTY MAGAZINE
New quarterly publication to help customers improve their health and wellbeing
Coles customers wanting quality information on their wellbeing, beauty and lifestyle can now pick up a free Coles Health and Beauty magazine in supermarkets across Australia.
The magazine is filled with expert-led information about how to get healthy and look and feel great, with tips on how to find the best products and solutions in the Coles health and beauty aisles.
The summer 2019 issue provides readers with the weekly wellbeing routine of successful model and winner of The Block, Elyse Knowles. It also includes feature stories about how to stress less and achieve your goals this year, as well as easy hair and makeup tutorials for hot weather.
The quarterly publication has been created in collaboration with the award-winning team at Medium Rare that produces the monthly Coles magazine – Australia's most read publication, with 4.6 million readers nationally. (1)
Coles Marketing Content Manager Maia Bryant says the Coles Health and Beauty magazine has been published to make life easier for customers with the supermarket's health, beauty and wellness category growing faster than the total market in Australia. (2)
"Our new magazine has been created to help Australians navigate the health and beauty aisles through reliable and credible information. We have challenged ourselves to help people live better and healthier lives and we want to show customers how to save money through smarter choices at the checkout," Maia said.
"We're thrilled that leading health and beauty brands have been excited to get on board this new publication."
The magazine has a bespoke and dedicated health and beauty
