Korean fried chicken has taken Australia by storm, and now customers can recreate the experience at home as cult-favourite restaurant Gami launches its first retail range nationally at Coles.
Developed in partnership with Coles over nine months, the range features Gami's iconic Korean-style sauces and crispy boneless chicken, inspired by the flavours that have helped make the brand a fan favourite among Australian diners for almost two decades.
The launch comes as more Australians embrace "fakeaway" meals at home, with Coles research revealing more than half are cooking at home more often to save money.1
At the same time, Korean cuisine continues to grow in popularity across Australia, reflecting the global rise of K-culture across food, music, beauty and entertainment. From K-pop and K-drama to Korean skincare and food trends, Korean culture continues to influence mainstream tastes and experiences.
Founded in Melbourne in 2006, Gami Chicken has grown to 30 restaurants across Australia and is known for its crispy Korean fried chicken, bold signature sauces and dining experience inspired by Korean culture.
Coles General Manager Commercial for Meat, Deli Seafood and Convenience Karen O'Connor said the range responds to growing customer demand for globally inspired and convenient meal options.
"We know our customers are looking for easy meal solutions that deliver on flavour, quality and value, and Korean cuisine continues to grow in popularity across Australia," she said.
"Gami is already a much-loved restaurant brand, and we're thrilled to work together to bring these exclusive products to Coles customers, making it easy to recreate that restaurant-quality experience at home in just minutes."
Gami Founder and Managing Director Jun Lee said the partnership was an exciting milestone for the brand.
"Korean food has surged in popularity over the past few years, and we're excited to make the Gami experience more accessible for Australians to enjoy at home," he said.
"We worked closely with Coles to recreate the flavour and texture our customers know and love from our restaurants. It was important that the product delivered the same crispy chicken and signature sauces Gami is known for."
"As Gami continues to grow its footprint nationally, this partnership is an exciting opportunity to introduce more Australians to Korean flavours at home."
- Coles x Gami Korean Fried Chicken with Soy Garlic Sauce 400g (RRP $12) available nationally
- Coles x Gami Korean Fried Chicken with Sweet Chilli Sauce 400g (RRP $12) available in 475 selected
Coles stores. To find a participating store, visit: www.coles.com.au/offers/gami-stores
