Schools and workplaces across the country are being asked to take a stand against bullying at the inaugural Do It For Dolly Day on Friday, May 10.
Amy 'Dolly' Everett was only 14 when she took her life last year, following relentless bullying and cyber bullying.
With one in four students bullied and one in five cyber bullied, Dolly's father, Tick, said he hoped a community show of strength around Australia would drive home the anti-bullying message on Do It For Dolly Day.
"By coming together and getting behind the cause, people will encourage their mates to do the same," Tick Everett said.
"Before long, everyone will feel brave enough to speak out against bullying."
Tick and his wife Kate established Dolly's Dream in memory of Dolly and continue to work tirelessly to stamp out bullying by educating and empowering the community.
On Do It For Dolly Day, people can commemorate Dolly and support the Everett's mission by "going blue" at school or work and holding fundraising events which will help provide valuable resources to parents of bullied children.
Kate Everett said remembering to always treat others with respect was a positive first step in lessening the impact of bullying.
"Blue was Dolly's favourite colour and we're hoping that creating a sea of blue on Do It For Dolly Day will remind people to be kind to those around them," she said.
