MidCoast Council is investing in the region's economic future through long-term support for three major events expected to inject an estimated $34 million into the local economy.
Council will provide $90,000 in funding support, with the events projected to deliver an estimated return of 379:1 to the local economy for every dollar invested. That projection equates to an estimated $34 million flowing into local businesses and the wider visitor economy.
The three events include the Old Bar Beach Festival, the Barrington Coast Air Show and the Barrington Coast Beach 5s.
A key part of the agreements means each event will be provided support for three years. Securing multi-year agreements for these events provides certainty for organisers, businesses and visitors, while helping establish the MidCoast as a premier regional events destination.
The Barrington Coast Air Show will be delivered biannually from this year until 2030.
Council's Executive Manager Sustainable Development, Rachel Pleasant said the move shows the commitment to grow the region's economy.
"These agreements are about backing events that bring real economic value to the MidCoast," Ms Pleasant said.
"By providing long-term certainty, we're giving organisers the confidence to grow these events, while helping local businesses plan for the increased visitation they bring. More visitors means more people staying in our accommodation, dining in our restaurants, shopping locally and experiencing what makes the MidCoast such a special destination."
The funding to support the events will come from Council's Grants, Donations and Sponsorship Program.
Pic credit: Sportive Media
