Lake Macquarie City Council has thrown its support behind the Morisset Show, sponsoring the event for the next four years.
Mayor Adam Shultz said the $10,000 annual contribution would help ensure the event, officially known as the Morisset Lake Macquarie Agricultural Show, would continue to thrive.
"Morisset Show has been a staple in southern Lake Macquarie for 70 years, bringing the community together and driving local engagement and activation," he said.
"It has changed a lot over those years, but it has always been a fantastic family event. This funding will help it remain a mainstay on the city's calendar."
This year's show, to be held 18-19 October, will be part of the 2025 Lake Macquarie Action Fest, formerly known as Fast and Loud.
The weekend festival will also include Australian Offshore Powerboat Club racing, the Australian Formula Powerboats Grand Prix, NSW Personal Watercraft Club jetski racing and the Let's Surf Lake Mac contest at Redhead Beach.
"It's going to be a massive weekend from one end of the city to the other," Mayor Adam said.
Morisset Lake Macquarie Show President Justin Rumore said the sponsorship would help streamline and expand the show.
"Morisset Show is a 71-year tradition to the Morisset and Lake Mac community," he said.
"We provide an educational experience, as well as bringing the community together for a family-friendly, fun weekend, bringing the country to the city and highlighting what the region has to offer."
Council contributed $10,000 to the Morisset Show in 2024, when it celebrated its 70th birthday, but Coordinator Lifelong Learning and Engagement Kirrily Anderson said a four-year agreement provided financial security to organisers.
"We contribute up to $200,000 each year in sponsorship to events and activities right across our city," she said.
"It's all about activating local communities and supporting events at that grassroots level."
