South Australia has made a huge splash, landing one of three covers for the highly sought-after annual Sports Illustrated Swimsuit issue.
Kangaroo Island was up against six international locations (Costa Rica, Kenya, Exuma, Nassau, Puerto Vallarta and St. Lucia) for the highly coveted cover, featuring Camille Kostek.
Other covers featured Tyra Banks (Bahamas) and Alex Morgan (St. Lucia).
On sale and on web and social platforms today, Sports Illustrated Swimsuit has a reach of over 70 million readers globally.
Kangaroo Island was last featured in 1985 when Elle Macpherson was photographed with sea lions on what is now Seal Bay Conservation Park. Australia last featured in Sports Illustrated Swimsuit in 2013.
South Australian Tourism Commission, Chief Executive, Rodney Harrex said this is a major coup for South Australia.
“Securing a cover of such an iconic publication is a wonderful opportunity to showcase one of our prized tourism destinations on the global stage,” said Mr Harrex.
The Kangaroo Island shoot took place in September 2018 and features a star-studded cast of models including Samantha Hoopes, Olivia Culpo, Tara Lynn, Myla Dalbesio, Hailey Clauson and cover-girl Camille Kostek.
“The United States represents a huge tourism opportunity for SA and, with a reach of more than 60 million in the US alone, we are sure to capture their attention,” said Mr Harrex.
“We expect that the resulting digital reach, through Instagram, Facebook etc. will have a lasting effect in bringing more international visitors to our shores.”
Kangaroo Island is home to some of the world’s most picturesque scenery, incredible food and wine. The Sports Illustrated Swimsuit issue will create heightened awareness of South Australia across its global markets and capture the attention of new audiences.