Digital Pathways – short course for small business owners in Bayside

Bayside City Council and Glen Eira City Council have joined forces to bring you Digital Pathways, a short course designed to help small business owners develop confidence in digital spaces.

If you’re a small business owner in Bayside, jump in and take advantage of this twelve-week course that aims to empower business owners to grow within digital spaces and understand how digital marketing strategies and platforms can be used to meet their needs.

Topics covered in the course include: Defining digital marketing goals, digital audience analysis, the stages of the digital sales funnel and identifying sticking points, brand recognition, customer pain points, creating shareable content, strategic content writing, lead magnets, user experience, post-sale customer engagement, loyalty cultivation through data insights, digital measuring tools and more.

The course will run for twelve weeks from August 31 until November 13 and is offered at zero cost to eligible attendees.

Participants are encouraged to attend sessions each week however, you don’t have to attend every week and are welcome to pick and choose topics as best suits your needs and schedules.

Digital Pathways is available to business owners and sole traders based in the council areas of Bayside, Boroondara, Glen Eira and Stonnington.

Register for Digital Pathways now


Digital Pathways for business blue banner with orange steps

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