Friday, 12 July 2019: To celebrate the release of Disney’s blockbuster The Lion King, a limited edition Ooshies collection is being launched in Woolworths.
From Wednesday (17 July), Woolworths customers will be able to collect a Lion King Ooshie, with every $30 they spend in store or online, while stocks last.
The collection will feature 24 Ooshies, featuring 9 favourite characters from The Lion King, including Simba, Nala and Mufasa in original colours and gold versions. There is also a special cub version of Simba and Nala, and a translucent blue ‘Spirit Mufasa’ Lion King Ooshie to collect.
Woolworths customers will also have the chance to experience their own Animal Kingdom adventure, with the chance for them to win* a holiday of a lifetime to Walt Disney World Resort in Florida. 116 trips for four people are up for grabs on an exclusive chartered Qantas flight, staying 5 nights at Disney’s Animal Kingdom Lodge, exploring 4 incredible Walt Disney World Theme Parks. Customers are eligible to enter with the purchase of any 3 participating brand products in a $30 shop.
Kylie Watson-Wheeler, Managing Director of The Walt Disney Company Australia said; “We are beyond excited to welcome the all-new The Lion King to the big screen, with iconic characters that audiences have long treasured. Director Jon Favreau has brought the story to life in a whole new way, using groundbreaking technology to create a never before seen cinematic experience.
“Our partnership with Woolworths will delight fans as they get to collect these long-treasured characters and introduce the beloved story to a new generation.”
Woolworths Programs Manager Sarah De La Mare said; “The Lion King is arguably one of the greatest Disney films of all time. Its beautiful storytelling about the circle of life captures the heart of every generation, which is why we are proud to partner with Disney to bring a world exclusive and something special to our customers here in Australia to celebrate the launch of the all-new film.
“We also know that many Aussies love Ooshies, and this unique Lion King collection is something that Lion King fans will want to keep and treasure for a long time. Ooshies are also a popular gift and we believe that this collectable program will provide customers with fantastic added value and excitement when they choose to shop with us.
“We’ve sought to create a fun and exciting shopping experience for Australian families, while also being mindful of our environmental responsibilities.
“We’re passionate about the circular economy, and have established a partnership with TerraCycle to turn any pre-loved Ooshies into plastic pellets. The pellets will be used to make outdoor products such as garden beds, decks, fences and benches.
“So if a customer receives a Lion King Ooshie and changes their mind or no longer wants it, they simply need to drop the Ooshie back to their local Woolworths store and we will send it to TerraCycle for recycling.
“The bag the Ooshies come in is also made of FSC material and can be recycled via kerbside yellow bins.”
Customers can also purchase a Lion King Collector’s Album* to house the Ooshies for $4.