A beloved classic will come to life in Echuca Moama this summer as Wonderland on the Murray brings Alice in Wonderland to the river's edge in a spectacular sand sculpture trail, running from 13 December 2025 to 9 March 2026.
Jointly delivered by Murray River Council, Campaspe Shire Council and Campaspe Port Enterprise (Port of Echuca), the trail will be crafted by Sandstorm Events, transforming public spaces into a captivating family adventure through a series of large-scale handcrafted sand installations.
The journey will begin at the historic Port of Echuca, where visitors will see Alice tumble down the rabbit hole into a world of wonder, before continuing through the Port and Aquatic Reserve with eight sculptures depicting iconic moments and characters from the timeless tale.
Crossing the Murray River into Moama, the trail will conclude at Kerrabee Reserve, where Alice's Tea Party, set inside the Soundshell, will mark the magical finale to her adventure.
Featured installations along the trail will include:
- Alice falling down the rabbit hole
- The Caterpillar and Cheshire Cat
- The White Rabbit's House
- Tweedle Dee and Tweedle Dum
- The White Rabbit on his way to the tea party
- The Queen of Hearts and her Card Soldiers
- Alice emerging from the rabbit hole at Kerrabee Reserve
- Alice's Tea Party at the Moama Soundshell
A free event for all ages, Wonderland on the Murray will run for 12 weeks, offering an immersive experience that invites visitors to follow Alice's journey while exploring the beauty of Echuca Moama.
Murray River Council Mayor, Cr John Harvie said the event will offer a point of difference and something new over the summer period.
"This experience will fill a valuable gap in our tourism calendar, attracting new and returning visitors during typically quieter months for events."
Campaspe Shire Mayor, Cr Daniel Mackrell echoed the sentiments.
"With no other town in Australia offering a sand sculpture trail of this kind during the summer months, Wonderland on the Murray is set to become a must-see summer highlight, creating 'wow' moments for people of all ages."
Campaspe Port Enterprise Chair, Joanne Butterworth-Gray said it was exciting to be delivering an initiative that would encourage day-trippers and overnight visitors from across the region, and beyond.
"It will be a unique, visually striking experience and we can't wait to work with Sandstorm Events to bring it to life this Summer."
Sandstorm Events, Australia's leading provider of large-scale sand sculpture experiences, will bring the trail to life with its skilled team of sculptors, renowned for transforming public spaces into interactive attractions that encourage exploration and create lasting memories. Sharon Redmond, Director of Sandstorm Events, said: "Sandstorm Events is proud to partner with Murray River Council, Campaspe Shire Council and Campaspe Port Enterprise to deliver this landmark tourism experience. Wonderland on the Murray showcases the artistry and storytelling power of sand sculpture at its finest, and we look forward to creating a visually stunning and engaging trail that will enhance the visitor experience across Echuca Moama throughout the Summer."
For event updates and sneak peeks as the trail comes to life, be sure to follow Visit Echuca Moama on social media and visit https://www.visitechucamoama.com.au/wonderland-on-the-murray where full event details and the latest information will be available soon.
