The Official Emblem for the FIFA Beach Soccer World Cup 2019 was unveiled yesterday, 18 July, at the Conmebol Convention Center in Asuncion, Paraguay. The kick-off event featured speeches from representatives of CONMEBOL, FIFA, the Paraguayan Olympic Committee, and the Paraguayan government, as well as videos celebrating the event, the emblem, and the tournament venue.
The FIFA Beach Soccer World Cup 2019 emblem takes its inspiration from Ñandutí, the famous traditional embroidered lace of Paraguay. The name Ñandutí means “spider web” in Guaraní, the indigenous, official language of Paraguay, and the structure of the embroidery is said to resemble its interconnected namesake or the rays of the sun.
Ñandutí designs are reflected in the pattern of the ball at the top of the emblem. The sun that crowns the trophy is reimagined as a flower in another nod to Ñandutí patterns and a reflection of Paraguay’s rich vegetation. The red figure highlights the spectacular football moves that are characteristic of Beach Soccer, while the blue and yellow of the stem are inspired by Guaraní decorative motifs. The Beach Soccer player rests on a sweep of sand.
The overall design speaks to the cultural diversity and history of the host nation of Paraguay, as well as the unique discipline of Beach Soccer.