All available sponsorship positions at the new tournament successfully allocated to a world-class roster of global brands
Innovative assets and rights have set new benchmarks for commercial partner integration
Panini and Jeep® named as the latest partners to join FIFA Club World Cup 2025™ ahead of today's final
FIFA has confirmed that the sponsorship programme for the inaugural FIFA Club World Cup™ has sold out, with every partnership position successfully contracted ahead of today's final between Chelsea FC and Paris Saint-Germain. The first edition of the global tournament has attracted some of the world's most influential and recognisable brands who have signed on as FIFA Club World Cup Partners or Suppliers. The latest brands to join the partnership programme are Panini, who will also be Presenting Partner of the FIFA Club World Cup halftime show , and Jeep® who joined as Official Automotive Partner of the new tournament.
The FIFA Club World Cup partnership programme involves major global deals that set new revenue benchmarks for a standalone club football tournament, and the overall result is believed to represent the largest sponsorship revenue ever achieved for a new event in the sport and entertainment industry. A new approach to partner integration has been a key part of the programme's success, offering partners new assets and customised opportunities for integration of their services and products into the tournament - all of which is designed to enhance fan experience, tournament operations and increase visibility. The 32-team tournament, staged across 11 cities in the United States, has captured the imagination of fans and sponsors alike, marking a new era for global club football. Today the FIFA Club World Cup 2025 final will see Chelsea FC and Paris Saint-Germain meet at MetLife Stadium in New York New Jersey with the ultimate goal of being crowned the best club team in the world. The match will kick off at 3:00pm local time and will be streamed live and for free globally at DAZN.com .
