Brisbane, Australia | 15 October 2025 – Buying a car is one of the biggest financial decisions Australians make – but too often, the experience has left women feeling sidelined, pressured, or talked down to.
CarExpert, Australia's #1 destination for new car buyers, has launched a new service that redefines the car-buying experience. By combining trusted content, expert support, and personalised service, CarExpert is giving women a smarter, more supportive way to buy their next car.
A trusted partner in your corner
Car buying has long been seen as a male-dominated and overly technical world. CarExpert's model changes this by partnering with women through every step of the journey. It starts with clear, independent reviews and tools to compare final specifics on a buyer's shortlist, helping them research and refine their options with confidence.
Once a single car is in mind, a dedicated New Car Specialist steps in to understand the finer details, source the right deal, and handle the running around – from quotes to paperwork to delivery. All at no cost to the buyer.
That means women no longer need to face intimidating showrooms or second-guess whether they're getting a fair deal. With CarExpert as a single point of contact, the process becomes transparent, empowering, and even enjoyable.
"Buying a car should be something to feel proud of, not pressured by," said Jo-Anne Hendricks, Director of Marketing at CarExpert. "We act as a trusted partner in your corner – making sure every woman feels confident, respected, and supported in her decision. Our goal is to give Australians back time, money, and peace of mind. In many cases, this means saving them thousands on their new car."
Changing the story
Research conducted over the past decade has consistently highlighted the pressure Australian buyers face in showrooms, and the lack of confidence in the process many women experience when making such a significant purchase.
CarExpert has developed its new service to address many of these concerns, and according to CEO Damon Rielly, it represents a broader change in how the industry can better serve customers.
"We know from years of research and insights that too many Australians still approach car buying with hesitation instead of confidence," Rielly said.
"This experience is about shifting that dynamic and helping them find the right car at the best deal, without the layers upon layers of admin or unnecessary pressure. It's not just about saving our customers time and money; it's about giving them back control of one of life's biggest purchasing decisions."
About us:
About Car Expert CarExpert reaches millions of Australians every month with independent reviews, comparisons, and insights that shape new car decisions. By pairing this influence with a team of New Car Specialists, we guide buyers from research to delivery - securing the right car, the right deal, and a seamless experience.
