Following a successful introduction last year, Western Downs Regional Council is partnering with local Chambers of Commerce to deliver a new round of free workshops to help local businesses boost their digital presence.
The How to 'Google My Business' workshops will take place across the region in February, giving businesses the opportunity to learn how to improve their marketing and promotional skills.
Mayor Paul McVeigh said the initiative would support businesses looking to gain a digital edge.
"The Western Downs is home to a wide range of vibrant and dynamic local businesses who contribute greatly to our communities and our economy and Council is committed to supporting them any way we can," Cr McVeigh said.
"Digital marketing can be the most cost effective and easy promotional strategy for businesses everywhere so workshops like this will help our locals to maximise vital online tools while giving our region an economic boost.
"We've scheduled the workshops to include sessions later in the evening so it's as convenient as possible for people to come along - and it's completely free."
Owner and Manager of Tara Newsagency Gayle Porter said How To 'Google My Business' was invaluable.
"The free workshop was a huge help and gave me the tools to promote our new website taranews.com.au, which is such an important part of our business, particularly in the COVID-19 environment," Mrs Porter said.
"Anyone who is looking to improve their business's online presence should definitely take part."
All How to 'Google my Business' workshops across the Western Downs are free however local business owners are to register and participants will be required to bring a laptop or smartphone.
