Group of Seven self-guided tour aims to boost tourism and business opportunities in Algoma
News release
Government of Canada investment helps businesses to promote famed scenic locations throughout the region
December 10, 2018 – Thessalon, ON – Federal Economic Development Initiative for Northern Ontario - FedNor
Communities and businesses throughout Algoma will benefit from increased tourism thanks to a Government of Canada investment of $55,000. This FedNor funding will enable the Algoma Kinniwabi Travel Association to build new touring products for external visitors, promote the region as a destination of choice and provide enhanced opportunities for local businesses.
The funding was announced today by the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for FedNor.
Specifically, the investment is enabling the Algoma Kinniwabi Travel Association to develop its Group of Seven-themed website, known as Moments of Algoma, that allows consumers to plan their own tour and utilize the integrated app while travelling. The project will also assist with the installation of themed signage along the route, as well as provide training for tourism operators to help maximize business opportunities related to local sites made famous by the celebrated Canadian painters
"The Government of Canada is proud to support the efforts of the Algoma Kinniwabi Travel Association and its partners to promote the region's many natural assets. Theme-based tourism can be a significant economic driver and this project will help grow the local tourism industry as well as position the Algoma region as a world-class international tourism destination."
The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, and Minister responsible for FedNor
"We would like to acknowledge the Government of Canada and FedNor for their ongoing support. This is a project that took several years to coordinate and involves many partners from across our travel area and the province. Thanks to this investment, we are able to share the Group of Seven's legacy of their time in Algoma and the North Shore of Lake Superior, and help promote our region and grow the regional economy."
Frank O'Connor, President, Algoma Kinniwabi Travel Association
Quick facts
This project helps to deliver on key priorities of the Prosperity and Growth Strategy for Northern Ontario, which outlines the Government of Canada's approach to ensure the region can fully benefit from the national Innovation and Skills Plan.
The funding announced today is provided through FedNor's Northern Ontario Development Program, which supports projects that promote sustainable community economic development, enhance business development and growth, and facilitate innovation.
The Algoma Kinniwabi Travel Association is a not-for-profit tourism industry organization that supports the growth of tourism through partnership, product development, research, education and marketing. It positions the Algoma region as an internationally recognized iconic Canadian travel destination.
