-- One of the biggest football strikers of all time is confused when he's hungry, kicking off a campaign, created by AlmapBBDO, to bring consumers from more than 50 countries to meet him in Brazil
SNICKERS(R), with its iconic global campaign "You're not you when you're hungry", is introducing a new twist - "You get confused when you're hungry." On Tuesday, March 27, Ronaldo, "o Fenomeno" (the phenomenon), was caught cheering for Argentina - Brazil's historical football rival - at an exhibition game against Spain, in Madrid. This unique scene is part of a SNICKERS(R) campaign - bringing together one of the best-selling chocolates in the world - and one of the greatest football players of all time.
Ronaldo launched the campaign on his social media profiles by posting a film earlier today. It starts with Argentinian fans watching a soccer match on TV. What surprises everyone is that Ronaldo is cheering among them. When he notices the confused people around him, he eats a SNICKERS(R), satisfying his hunger and returning back to normal, getting pissed off by the happening.
"This exciting new campaign builds on SNICKERS(R)' unique sense of humor, reinforcing our global 'You're not you when you're hungry' platform. This campaign brings to life one of our main objectives: bringing exclusive experiences to our consumers and showcasing why SNICKERS(R) is one of the world's most beloved brands; which is why more than 50 lucky SNICKERS(R) fans will have the unforgettable opportunity to meet Ronaldo in-person," says Oduvaldo Viana, Mars Marketing Director, in Brazil and leader of the global project.
Kicking off this week, this campaign will take place through July 2018. To participate, consumers 18+ are encouraged to register codes present on product packaging in 50+ countries across 4 continents: America, Europe, Asia and Africa to win the chance to meet Ronaldo in Brazil in October.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned company with more than 100 years of history and owner of some of the world's most beloved brands such as M&M'S(R), TWIX(R), SNICKERS(R), PEDIGREE(R), EUKANUBA(R), ROYAL CANIN(R), WHISKAS(R), UNCLE BEN'S(R), MASTERFOODS(R), ORBIT(R), EXTRA(R), SKITTLES(R) and STARBURST(R). Headquartered in McLean, Virginia, Mars has revenues of more than US $35 billion from its five business segments: Petcare (pet food), Wrigley Confectionary (Chocolate, Gum and Chewing Gum), Food, Beverage and Symbioscience. More than 100,000 employees from 80 countries are gathered under the Five Principles of the company: Quality, Efficiency, Responsibility, Mutuality and Freedom, working daily to develop a mutual relationship with everyone that is related, seeking a growth from which the company is proud. ---
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