The Ultimate LinkedIn® Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
By Daniel Disney
With a foreword by Jeb Blount
Published by Wiley, April 2021
Hardcover and e-book, priced £18.99
As businesses worldwide have adapted over the past year to remote working becoming the norm, a rise in the requirement for digital and virtual sales tools has accompanied this.
In his new book – The Ultimate LinkedIn® Sales Guide – world-leading digital and social selling expert Daniel Disney demonstrates how to use the professional social network to consistently generate more customers and sales.
LinkedIn® is filled with a ready-made audience of skilled B2B and B2C professionals, leaders and decision makers. Yet, with so many opportunities to generate customers, leads and business from it, many sales teams and companies remain oblivious to the true capabilities of the platform and aren’t using it to its full potential.
As well as showing readers the latest tips, tricks, strategies and tools, Disney explains how to build the ultimate profile, use the search functions to find the best customers and clients, send effective written, audio and video messages, and create great content that generates engagement, inbound leads, and – most importantly – sales.
No matter what they are selling, for savvy professionals wanting to stay in touch with clients in the current remote working world, The Ultimate LinkedIn® Sales Guide will help them create engaging content that will spread by word-of-mouth-the most powerful sales strategy around.