Humaniti set to disrupt $1.1bn consumer data and research industry

Humaniti

Humaniti set to disrupt the $1.1bn consumer data and research industry.

Fintech platform Humaniti is poised to disrupt Australia’s 1.1 billion-dollar consumer data industry with a free personal finance app that pays its members when they participate in surveys.

Founded by a team of experts from the research, finance and technology sectors, Humaniti provides users with a full picture of their personal finances, links accounts, gives up to date valuations on property, and categorises spending, while giving users an opportunity to earn cash by answering questions and short surveys.

CEO Ben Dixon, former Executive Director of Neilson and CEO of Data Investment Management division at WPP AUNZ says “in research and consulting, the holy grail has always been marrying actual behavioural data with survey responses…. in other words, connecting the “what” with the “why”. Humaniti does this seamlessly.”

Humaniti has partnered with data and analytics provider illion, property information group Core Logic, Amazon Web Services and security experts A1 Technologies. All data is de-identified and secured using industry best practice and state-of-the-art bank-level encryption technology.

After just a month in market Humaniti has already helped Australians categorise over $900m in everyday transactions, giving them a better understand of their net worth and spending habits.

“Personal data is currently being collected, shared and commercialised often without the individual’s express consent and rarely is this recognised or rewarded” says Mr Dixon. “We estimate Humaniti members can earn between $120 and $500 a year. They can choose to put these funds towards their savings, a holiday, contribute to their superannuation, or donate to their favourite charity.”

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