An international expert on what keeps customers loyal, satisfied and keep purchasing a brand of breakfast cereal, car, using an airline or supermarket or even voting for a political party is in Melbourne to launch a unique customer satisfaction index.
Dr Forrest Morgeson manages the American Customer Satisfaction Index in more than 20 of the 40 countries it is located.
He is in Australia to launch a local version, the Australian Customer Satisfaction Index
Clients include various leading brands including Mercedes Benz, Toyota, Nestle Exxon, Bank of America, Daimler Chrysler, Pepsi, AT&T, Hewlett Packard.
One of the reasons the ACSI index score is so important, is that it has been proven by ACSI clients including Costco, Netflix, and Apple that there is a direct correlation between stock exchange prices and ACSI scores.
Established in 1994, the American Customer Satisfaction Index (ACSI) is the only standardised measure of Customer Satisfaction in the US economy, covering 300 companies in 45 industries.
