Minister for Trade and Tourism, Senator the Hon Don Farrell
Minister for Agriculture, Fisheries and Forestry, the Hon Julie Collins MP
The Albanese Labor Government continues to back in Australia's world-class wine and cider industry, with $30 million worth of new funding for local producers.
In recognition of the importance of this industry and its flow on benefits for regional communities, the Government has extended the popular Wine Tourism and Cellar Door Grant Program for another three years, with the first of three new $10 million rounds opening today.
The program encourages agritourism by supporting producers to sell their wine and cider products at cellar doors, attracting visitors to Australia's premier wine regions and boosting business for rural and regional communities.
Eligible producers can apply for grants of up to $100,000, which can help support upgrading facilities, boosting workforce capability, and business expansion.
The Australian wine industry's significant economic contribution, and the importance of agritourism, is highlighted in the Economic Contribution of the Australian Wine Sector 2025 report released by Wine Australia today.
The report shows Australian wine contributes $51.3 billion to the Australian economy and supports more than 200,000 jobs through wine making, grape growing, and tourism.
The independent report underscores the sector's multiplying effect, where the flow-on from production, experiences and employment contribute significantly higher to the Australian economy than the initial farm gate value.
That is why the Albanese Labor Government continues to back our wine and cider producers, including by creating new opportunities in overseas markets.
Since its inception, the Wine Tourism and Cellar Door Grant Program has provided over $60 million to recipients through more than 1,000 grants.
Round seven of the program, which opens today, will close on 31 October 2025.
