Kat Von D Beauty Launches Vegan Longwear Cake Pencil Eyeliner

– Must-Have Ultra Creamy Pencil Eyeliner in Three Bold Shades

From the brand that brought you your favorite liquid eyeliner, Tattoo Liner, Kat Von D Beauty introduces its latest eyeliner innovation, Cake Pencil Eyeliner – a 100% vegan and cruelty-free cream-to-powder pencil eyeliner that combines unprecedented creaminess and intense pigments, with true long wear.

Experience the interactive Multichannel News Release here:


Inspired by makeup artists’ favorite iconic cake liner – coveted for performance and bold pigment but avoided for difficulty of use – the new Kat Von D Beauty Cake Pencil Eyeliner gives you the same desired look in one easy-to-use pencil… no compromise here! Cake Pencil’s budge-resistant and waterproof easy-to-use formula is available in three shades: “Trooper Black,” “White Out,” and “Mad Max Brown.”

Kat Von D Beauty Cake Pencil Eyeliner will be available in Australia March 2019 online at Katvondbeauty.com, Sephora.com and in stores at Sephora.

#Vegan! Kat Von D Beauty makeup is made with love not animals – that means we’re 100% vegan and cruelty-free forever. Share your looks and find more inspiration at KatVonDBeauty.com,

/Public Release.