Dept of Infrastructure, Transport, Regional Development and Communications
The campaign aims to raise awareness of the new law which from 10 December 2025, means you will need to be over 16 to access social media accounts.
The advertising campaign launched on Sunday 19 October 2025. It showcases the benefits of delaying access to social media platforms for under 16s and encourages parents, carers and young people to prepare for the changes.
The campaign's PR, First Nations and Multicultural specialists will undertake extensive community engagement with parents, carers and young people throughout the campaign.
Details about the new Social Media Minimum Age changes are at eSafety.gov.au and campaign advertising materials and community resources can be found at esafety.gov.au/for-the-good-of
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