Hawkesbury City Council and Destination NSW have been working in partnership to launch a new marketing campaign to showcase the beautiful Hawkesbury region as an enticing travel destination, under the state-wide, inspirational Love NSW marketing campaign.
The multi-year marketing campaign is focused on converting dreams and driving visitation; encouraging people to stay 'locally' and spend 'locally' in Sydney and NSW, the Mayor of Hawkesbury, Councillor Barry Calvert explained.
"The campaign showcases some of the Hawkesbury's most-loved locations. By taking a short-break or extended holiday in the Hawkesbury, travellers from far and wide will discover something new in our region," Mayor Calvert said.
"I hope this is a chance for our tourism operators to also feel the love, at a time when they need it most."
The campaign encourages couples and families in Sydney and Regional NSW to take a memorable break to the stunning Hawkesbury region. To support the social and economic recovery of the Hawkesbury tourism sector, the campaign features a variety of visitor experiences – from amazing outdoor adventures to authentic field to fork dining options and relaxing places to stay. This will confirm an 'open for business' message.
See the link to the 60'' Love Hawkesbury campaign video which sits on our YouTube channel: https://www.youtube.com/watch?v=VRZQeVrrKIM&feature=youtu.be
The overarching Love NSW campaign is a collaborative, unifying marketing program that brings together state, regions, councils and industry to represent NSW as one voice.
Get connected
All Hawkesbury tourism businesses can join in the Love the Hawkesbury campaign. Get Connected is the Destination NSW website membership program. Membership is free and it is open to all tourism operators within New South Wales.
To get involved and leverage your marketing activities, update your business listing on sydney.com or create your listing at www.destinationnsw.com.au/tourism/industry-opportunities/connect-your-tourism-product/get-connectedand refer to the Love NSW campaign toolkit.
With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites free of charge and tap into over 1.7 million potential customers a month, both domestic and international – that's 21.4 million people a year who are looking for tourism products.
During the 2018/19 financial year, Destination NSW, through visitnsw.com and sydney.com websites, delivered more than 6.6 million leads to the tourism industry in NSW. To take advantage of this service, simply register via the ATDW-Online website at https://oauth.atdw-online.com.au/login which is the national digital tourism platform that powers the Get Connected Program.
Connect with the Hawkesbury Visitor Information Centre www.facebook.com/hawkesburyvisitorinformationcentre
www.instagram.com/discoverthehawkesburyor website www.discoverthehawkesbury.com.au
