Australians continue to back the egg industry, with new national benchmarking research revealing trust remains strong, driven by confidence in regulation and reliance on eggs as a source of nutrition.
The 2025 Sustainability Framework Community Survey, conducted by independent social science research agency Voconiq, and commissioned by Australian Eggs, captured the views of more than 5,000 Australians. This research has been conducted since 2017 and benchmarks community sentiment, purchase drivers, and trust in the egg industry.
In 2025, for the first time, regulation has overtaken other factors as the leading driver of trust.
Biosecurity, food security, and traceability are now top-of-mind for consumers.
Rowan McMonnies, Managing Director of Australian Eggs, notes that confidence remains strong, despite a challenging period for egg production.
"Through avian influenza incidents in recent years, Australia's egg industry has closely followed response protocols to contain the impact of the disease and limit disruptions for consumers, which we believe the community has recognised and is reflected in this year's survey findings" said McMonnies.
He continues, "Australian egg farmers have shown time and again that they are ready to respond to community expectations. From strengthening biosecurity and reducing environmental impacts, to improving animal welfare, our industry is committed to delivering on the standards Australians expect, and this year's findings reflect that dedication."
The survey also revealed a significant shift in how the community values eggs, with nutrition now ranking above price, convenience and taste as the key factors considered in the value proposition of eggs.
"The importance of eggs in the diet of Australians continues to increase which is reflected in demand but also in community sentiment captured in the survey with 86 per cent confirming they rely on eggs as an important staple food. There are some challenges ahead in keeping up with this demand, but the industry is constantly looking at ways to improve farming practices and invest in innovation to achieve sustainable growth of the industry" said Mr McMonnies.
The Sustainability Framework Community Research Survey, now in its eighth year, forms a central part of Australian Eggs' Sustainability Framework which aims to explore community attitudes and perceptions of the egg industry.
Lead Researcher, Dr Kieren Moffatt, from Voconiq, explains the buoyant results, that confidence in the industry remains strong; "This kind of annual benchmarking gives the industry a clear, evidence-based view of community attitudes," he said.
"It's particularly valuable during periods of uncertainty, as it allows us to see how trust is maintained and where it might be at risk.
"Even against a backdrop of global challenges, the community sees the local industry as safe, responsible, and committed to doing the right thing. Which is really positive to see."
