Market in focus – India


To successfully rebuild requires understanding of the market and customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has developed a new ‘market in focus’ series, which provides a suite of data and insights on key markets. We are running this as a trial until the end of the year, beginning with India.

India remains a priority market for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers is significant.

This ‘market in focus’ toolkit – a curation of new and existing content – provides resources that can help you better understand the Indian market.

The resources include:

  1. Market in Focus – India insights paper (PDF, 213KB)
  2. Market in Focus – India data summary slide (PDF, 187KB)
  3. Indian students – digital behaviour infographic (PDF, 397KB)
  4. Indian Student Behaviour profile
  5. MIP Orbis Where to compete India (updated Nov 2020)
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