MaveriX on track to inject $5m into local economy

NT Government

MaveriX, the largest Territorian screen production to ever be produced in the Territory is creating jobs and boosting the Territory economy with local businesses already reaping the benefits of this huge screen production.

The Territory Government have invested a record $1.5 million into MaveriX, a 10 part TV series which follows six junior motocross riders selected for the first intake of the MaveriX academy in Alice Springs.

This equity investment also enables the Territory Government to share in net profits of the finished screen production. This is a record investment that will support an innovative and growing sector that really helps showcase everything the Territory has to offer.

The production is well on its way to inject the expected $5 million into the local economy and create approximately 400 local jobs, with several industries already seeing a massive boost from the production.

  • Local Alice Springs store Jetcor has been flat out supplying bikes, costumes, set additions and tracking vehicles.
  • GAP's Kitchen is the official set caterer and have even had to purchase a mobile preparation van to service MaveriX, which they are excited to use for future productions in the region.
  • The cast and crew have booked out multiple accommodation spots including the Big 4 Caravan Park, Mount Nancy Apartments, Quest Apartments and Alice on Todd; and
  • Local car hire providers have seen a big rise in bookings, with Thrifty completely booked out for months.

Production of MaveriX is now well underway. Filming commenced in April 2021 and is scheduled to run over the next couple of months in and around Alice Springs.

Quotes from Chief Minister, Michael Gunner:

"MaveriX is providing a big boost to Alice Springs businesses and the Red Centre is booming.

"We know that an investment into the Territory screen industry is an investment in Territory jobs, Territory businesses and an important industry that shapes perceptions of the Territory to the rest of the world.

"This is also priceless publicity from a tourism perspective, giving the Territory huge exposure across our screens nationally and internationally.

"Our Government's $9 million strategic investment over four years has seen significant growth of our screen sector and we have plenty more exciting productions on the horizon."

Quotes from Minister for Industry, Nicole Manison:

"We are thrilled to be strengthening the local screen industry and in turn providing hundreds of jobs for Territorians.

"We recognise the importance of our local screen industry and the economic flow-on benefits for Territorians and that's why we are investing over $3m next financial year (2021-22) to support the Territory screen industry.

"MaveriX is a local success story – the production showcases true Territory talent and shares the wonders of the Red Centre with the rest of the world."

Quotes from ABC Children's Head, Libbie Doherty:

"The extraordinary landscapes, people and stories on show in the Northern Territory are the perfect backdrop to this action-packed new ABC ME series. As the home of Australian content and creativity, the ABC is proud to share the sights and sounds of the Territory with audiences across the country.

"Set in the dynamic world of motocross, MaveriX follows a group of junior competitors who spend their summer holidays in the challenging, yet beautiful, environments of Central Australia. It promises to be a wild ride for young viewers."

Production credit:

MAVERIX is a Brindle Films production for the ABC. Major production investment from Screen Australia in association with the ABC, Screen Territory and the Australian Children's Television Foundation and financed with support from the South Australian Film Corporation. The executive producers are Bernadette O'Mahony, Mary-Ellen Mullane and creators Rachel Clements, Sam Meikle and Isaac Elliott.

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