The 25th Annual Max Awards have been presented in a new virtual awards format. The annual event which commends and acknowledges the outstanding efforts of marketing, advertising and distribution teams within financial services recognised a total of 21 winners.
Winning the ‘Executive of the Year – Marketing’ award this year was Felicity Nicholson, head of marketing at Legg Mason. Nicholson boasts more than 20 years in marketing within the financial services industry, having worked in roles at Colonial First State, ING Australia, AMP and MLC. In 2017, she joined Legg Mason as their marketing head and managing director where she continues to deliver marketing campaigns for the B2B market.
In the sales category, James Waterworth, iShares specialist at BlackRock took home the prestigious ‘Executive of the Year – Distribution’ award. BlackRock continues to be a dominant player in the exchange traded funds investment space, with a 15% growth in FUM in the 12 months to March 2020 according to Rainmaker Information’s most recent Exchange Traded Products report.
Now in its 25th year, MAX recognises professional excellence in 21 categories, including new segments that reflect the changing industry landscape such as Financial Education Campaign of the Year, which recognises influential education campaigns aimed at the advice industry, as well as Community Initiative of the Year which recognises Financial services companies going above and beyond in generating positive social change in the broader community.
Respective winners of these awards were TAL with their Risk Academy, FASEA exam masterclass and La Trobe Financial with their continued community outreach through their La Trobe Financial Foundation
It was a back-to-back win for Zurich, which received awards in the Print Campaign of the Year – Trade and Marketing Team of the Year. In receiving the Award Melanie Ware commended the broader Zurich team, particularly during their transition with OnePath over the past 12 months.
Also in for a double win was Vanguard Australia who won Website of the Year and Integrated Campaign of the Year.
Christopher Page, managing director of Rainmaker Group, which publishes Financial Standard and Money magazine, said “the MAX Awards continue to evolve with the changing wealth management industry. While the circumstances in which these awards have been delivered may have changed, it remains more important than ever to showcase the best of the best within the marketing advertising and sales spheres in all their glory.”
Echoing this, Financial Standard’s executive director – media, Michelle Baltazar said “there’s a lot of work that goes on behind the scenes just to be shortlisted, so we’re delighted to be able to recognise this year’s MAX awardees, despite COVID-19.”
“We also want to show our support and encourage all our winners to step up and help more Aussies recover and rebuild their wealth in these challenging times.”
Financial services sales and marketing professionals have an important role to play as the industry continues on its growth trajectory to meet the $11 trillion mark by 2038. According to the latest Rainmaker Roundup report, the Australian investment market stood at $2.8 trillion as at December 2019.
2020 MAX Award winners:
Agency Campaign of the Year
T. Rowe Price with fundamental Media
Agency Executive of the Year – Financial Services
Claire Zipeure – Media Lab
Agency of the Year
Community Initiative of the Year
La Trobe Financial
Creative Agency of the Year
Digital Campaign of the Year
Distribution Team of the Year
Executive of the Year – Distribution
James Waterworth – BlackRock
Executive of the Year – Marketing
Felicity Nicholson – Legg Mason
Financial Education Campaign of the Year
Integrated Campaign of the Year
Marketing Campaign of the Year – Consumer
Marketing Campaign of the Year – Industry
Marketing Team of the Year
Print Campaign of the Year – Consumer
Print Campaign of the Year – Trade
Product Launch of the Year
Public Relations Agency of the Year
Social Media campaign of the Year
Website of the Year