Mayor Zohran Kwame Mamdani, the New York New Jersey Host Committee and the Whitney Museum of American Art today announced a citywide partnership to bring free, artist-designed poster activity guides to communities across all five boroughs during the FIFA World Cup 2026™.
New Yorkers and visitors who complete the guide - or show a photo of it - can receive free admission to the Whitney through July 31, 2026, while supplies last.
The guide was created by Rich Tu, designer of the official FIFA World Cup 2026™ New York New Jersey Host City Poster, in partnership with the Mayor's Office and the New York New Jersey Host Committee. Developed as a free creative resource, the guide will be distributed at watch parties, Open Streets events and community partner sites citywide and will be available online for download .