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1. Millennials are Australia's most EV-ready generation
- 63% of Millennials agree that EVs offer protection from future oil price rises, compared to 56% of Boomers.
- 63% of Millennials say they are interested in learning more about EVs, compared to 54% of Gen Z and 35% of Boomers.
- 80% of Millennials support a way to monitor and test EV battery health, highlighting the importance of battery confidence in driving adoption.
2. National EV Interest continues to grow:
- Consideration of battery electric vehicles (BEVs) has increased from 20% in 2024 to 31%.
- Consideration of plug-in hybrid electric vehicles (PHEVs) has increased from 41% to 58%.
- Only 17% of Australians say they would not consider purchasing an EV.
3. Barriers to adoption persist: Among Australians who would not consider buying an EV, reasons cited are:
- Consideration of battery electric vehicles (BEVs) has increased from 20% in 2024 to 31%.
- Consideration of plug-in hybrid electric vehicles (PHEVs) has increased from 41% to 58%.
- Only 17% of Australians say they would not consider purchasing an EV.
4. Confidence remains a key challenge: Australians are seeking reassurance about:
- Resale value: Owner confidence in EV resale value has fallen from 76% to 56%.
- Battery longevity: 60% of non-considerers cite battery life as a barrier to purchase.
- Charging access: 49% cite a lack of public charging infrastructure and 35% say they cannot charge at home.
- Repair availability: 57% are concerned about a lack of trained mechanics who can service or repair EVs in their area.
- Battery recycling and disposal: 69% are concerned about end-of-life battery management, and 74% support a clear process for battery disposal, reuse and recycling.
5. Consumer perceptions are lagging reality:
- 56% remain concerned about EV fire risk despite such incidents being rare.
- Battery life remains the leading barrier to adoption despite the availability of battery health testing and monitoring solutions.
- The proportion of Australians who believe EVs cannot meet everyday driving needs has fallen from 45% to 38%.
- Australians familiar with EVs are more than twice as likely to consider purchasing one (63% compared with 24%).
6. Used EVs Represent the Next Growth Frontier:
- 54% of prospective EV buyers would consider purchasing a used EV.
- A further 7% would only purchase a used EV.
- 82% support battery health monitoring and testing, suggesting strong consumer demand for independent battery certification.
About the report
Changing Gears: Closing the Confidence Gap is the third instalment of the series, conducted by market research company Ipsos on behalf of NRMA Insurance. You can view the report here: https://www.nrma.com.au/car-insurance/ev-insurance/ev-reports
Methodology
This report draws on a nationally representative survey of approximately 2,000 Australians conducted online by Ipsos on behalf of NRMA Insurance. The sample is weighted to reflect the latest ABS census data on key demographic variables. Comparisons to "Wave 1" refer to the survey of 2,079 Australian consumers conducted in February 2024, which informed Changing Gears: The road ahead for EV adoption in Australia and Changing Gears: Exploring the Future of Battery Safety, Sustainability, and Electric Vehicle Repairs. Additional analysis draws on secondary sources as referenced.
